Choose an Organic Way to Build Your Website's Online Popularity

There are many simple things that you can do to create a website that has been optimized for search engines. It is true that the technological advances have made people opt for every new SEO tip that comes their way. It is a good practice, as long as you get trustworthy professionals to do this job. If you rely on your own lack of expertise, then it would only create a mess and you may actually employ an SEO tactic in a way that, instead of being helpful, only creates bigger problems for you. You could make the search engines or the users ignore you because of a badly followed SEO technique. So, the easiest solution is going back to the basics. An organic way to do your SEO is still considered the safest and extremely effective too. Some marketing and SEO methods for an organic search are -

* Index your pages to help the spiders know about all your pages. They might miss out on the few and those few may be the important ones. So, you must check which web pages are being accessed by the spiders and which are not. Then take the remedial measures.

* Your website has reached the top rank, because of a keyword that no one would dream of typing in the search. What is the use? Your keywords should be popular with the users. So create such keywords that you know the uses would type to reach their required destination. But to make sure that their required destination is your website specifically, create specialized keywords that cater to your specific user and your specific product.

* You must ensure that the keywords that people type in should also lead them to the pages that are relevant to their query. There should be proper information about the keyword there and the keyword should not be used only as a way to market your product or business.

* A good SEO company would check the users that come on your site following the link, the ranking of your site for that specific keyword and the number and frequency of conversions that the website has been able to achieve.

* You must now make this 'landing page' very attractive and valuable for the users. Work on your keyword optimization, if you find out that your ranking is low. Work on your title, if you think that the people are simply not clicking on your page. If you are not able to convert your users into customers, then you must work on the marketing message that you have displayed. It must be persuasive and the links that lead to a potential conversion should be checked for their functionality and effectiveness.

* Your site should be so outstanding and fresh that other websites love to link to your website pages. Identify the pages that get the most links and increase their appeal for the users and search engines.

You can choose the organic way and adopt methods, like email campaign, advertising, optimized website design, and social media, to increase your popularity in the online world.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Role Played by The Search Engine Optimization Consultants

Organic search engine optimization builds greater trust among the people because they keep on adding natural content to their website and really care for what they present on the website. The natural content shows your deep rooted knowledge on what you are involved in. Organic SEO simply means getting found on the search engines without paying the SEs for the replacement, and keep getting found for a long time. The main purpose of organic SEO is to provide remarkable services to the person's website, blogs and videos. Some of the primary benefits of organic SEO are as follows: people click more on organically optimized websites because if a link appears naturally on the search result page, then it means that there is greater chance of finding the relevant content there.

The SEO specialists helps the web users to find their clients websites. The SEO specialists ensure the ranking of the website on the first page of Google and also ensure that relevance of the content is maintained according to the category. Taking into consideration the experience and vast knowledge of the SEO consultants, the online presence of the products are increasing and the services have become easy. A professional SEO post relevant contents in order to capture and hold the attention of major SEs, he can handle the job allowing the owner to focus their energies in running the business in a profitable manner.

The SEO consulting helps in increasing the amount of visitors to your website making it rank high in the search results. The main function of the service is not only to help your website rank higher in Google, but also let your website have a good SE reputation. SEO consulting provides clear idea of the importance of proper keywords research and also provides an insight of how the website gets indexed on the pages of major SEs. The SEO consulting carry out the maintenance work which ensures the website appears in the top search result of the SE, these maintenance work of the consultants promote the products through the web and attracts large audience to the site.

The search engine optimization professionals will provide higher rank in Google and also in getting qualified leads. The search SEO works so efficiently with qualified tips, tricks and proven methods to reach the apex position of the SEs. The main role of the SEO professionals is to map out the positive and negative sides of the websites, make the necessary changes or alternation in the websites and work according to place that high position in the SEs. The service offer high performance SEO to take your web to the top of the search engines. Their goal is to get your website connected with the industry and raise your search engine rankings. The main function of the search engine optimization professionals is to provide information about the technicalities involved in the working of search engine optimization and about the advantage in market promotion.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Building Backlinks - Contextual Link Building

Online marketing is the #1 thing nowadays, especially for businesses out there who want their products or services to be marketed in the most cost-efficient way. You might be wondering as to why online marketing is the most cost-efficient way of marketing. It is because online marketing is not as labor intensive as compared to the other types of marketing. What contributes a lot in making online marketing the most cost-efficient way of marketing is that you can choose a particular type of online marketing, probably the one that suits your marketing budget. If you are looking for the most cost-efficient way of online marketing, link building may be the thing that you are looking for.

Link building is all about the content of your website and how it can have the best ranking in the search engine. The best hint you can have when you are decided to promote your website throughout back linking is to make your website's content extra good. Thus, it is important for your website to have as many back links as possible. This is to make sure that your site will rank first in any search engine. Yes, it may be true that back linking your website may sound hard, but there are ways on how you can easily go with it.

There are many ways by which you can do back linking easily. The very first step that you have to do when back linking is to look for websites whose topics are the same as yours. But you should make sure that the content of the said websites are good for them to be visited regularly. Thus, it only makes sense for you to link your website to forum websites and blogs. This is particularly true if a blog or forum website is a much respected one.

There are other ways by which you can back link your website. Among them is content exchange as well as affiliate programs. You can do this by offering RSS feeds for free to websites that are interested to back link with yours. Another way by which you can do back linking is through news announcements and releases. It is a great way for your website to be SEO-ready. The only problem that you may encounter in back linking your website through press releases is if there is nothing newsworthy about your website.

Link building as a form of online marketing, can be done easily for your website. There are also different ways by which you can do link building for your website.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Use of Directory Listing To Increase Online Traffic

Getting your organization listed among the top searches is a good technique to promote your business among maximum audience. Directory Listing is a technique used to achieve this in the best possible way. But every business seems to be using more and more Search Engine Optimization techniques to promote their business. So it is necessary to study how these techniques can be used effectively to get users directed to your website. Directory Listing Service is the first step towards optimizing your online visibility.

There are organizations that provide such services in different packages. Based on your requirements you can choose the type of service you want to go with. The key factor to choosing of the right organization, to do the work for you, lies in your ability to spend some time and visit the websites that offer such services. The websites of such Directory Listing firms also have an online chat assistance to provide you with real time assistance on your queries.

Directory Listing is an important service to increase your online visibility. There are other services that need to be incorporated with it such as the Article Listing Service which has to be submitted to provide back links to your websites. Generating back links for your website is one factor that the SEO firms concentrate on to get viewers and increase popularity. The next detail to be considered is manual submissions for the listings and the articles. The search engines have very strict rules when it comes to listing your website among the top searches. There are numerous websites of firms doing the same type of business. Manual submission is one such technique that gets the benefit while listing the website. The rules of the search engines also change on a regular basis. So a real time check on the Article Listing and the submissions to the website is necessary to keep the level of the website maintained among the top searches.

The other benefit of using Directory Listing is that it is the safest strategies to enhance your websites visibility. Some firms also assure that if you make use of their SEO techniques you will see your website being listed among the top 10 or top 20 searches. This can certainly be achieved with the proper use of such techniques. Not all business fall in the same category, like medicines fall under health care, books fall under education, or clothes fall under fashion. So categorizing the website under the right section makes the work simpler.

The organizations that provide such services understand the importance of such techniques and use them to increase the traffic to your website. Individual attention to the listing of the website and checking the progress rate is very essential. That is why the firms that provide such services also provide daily reports on the listings. They even send you the back links automatically on a regular basis to ensure that you are updated on the progress of your website.

So you can browse through the websites of such firms and study the packages that they offer and use them accordingly to get your website listed among the top searches.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Advices From Experts On Panda Update SEO

When something changes about your business, it is best to ask for an expert advice on how to handle the change, and if needed how to solve the problems that could appear along with the change. There is now difference in this process when it comes to the Internet business. Even though it was launched last year, the Google Panda update continues to affect lots of websites that don't optimize their content correctly, making them to fall numerous positions in SERP (Search Engine Results Page), and reducing the number of visitors they get from organic sources.

If you are the owner of even the smallest blog or website, you need to know right away what experts are suggesting to be done, in order to bypass a stop in the growth of your online activity or business. The best part is that most experts are sharing the same opinions regarding this subject, so there will be no need for you to search over and over on the internet forums and specialized websites to find the best practices in an internet world were Google tries its best to reduce low-quality content from being accessed by the readers.

The point of the Panda update is clear: it is Google's way of lowering the rankings of websites which provide low-quality content, content which provides little or no valuable information to the reader, making him to waste his time. The first thing SEO experts warn about is the fact that Panda provides full-website penalties; this means that even if two or two pages of an website are providing less-informative content, the whole website or blog will drop in search results.

If you wish to pass the Panda criteria of handling websites, then make sure that there is no low-quality content present on your website, and if there is, remove it or optimize it in order to comply with the new rules. Also, a good advice is to focus on the quality instead of the quantity of the content; marketers say that it is better to post one informative article per day on your blog, rather than posting 5 lower-quality articles every day. We must understand that Google tries to promote quality instead of quantity, to provide a better user experience, and the only thing we, as marketers or webmasters can do is to comply with the demand.

Shortly, the Panda update is all about making content writers to provide content at a higher quality standard and force webmasters to maintain the quality standard. Experts advise us to maintain a better ratio between quality and quantity, so we can stay away from the Panda website penalty.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

How to Know What Works in SEO

SEO is constantly changing because Google keeps changing the rules in terms of what works in SEO, what doesn't work in SEO, and what used to work but no longer works and will likely get you penalized.

This makes it extremely difficult to get a beat on what to focus your attention on, so I've put together a list of 6 techniques for discovering what works in SEO and what works on Google.

Trial, Error, and Experience - First you have the most reliable evidence which comes from taking a look at the results of your own personal SEO endeavors and experiments. If something is working for you even if others are panning it or even better you've never heard anyone else mention it before, then keep at it, expand upon it, and use it on all of your pages and sites.

Peers - Joining marketing forums is a great place to gather information on what's working in SEO from fellow marketers who are genuinely looking to help one another out towards a similar goal of dominating the SERPs for their personal keywords.

Competition - You can learn a lot about what's working by looking at your competitor's sites. Take a look at the top 10 ranking pages for any keyword and check their backlinks, social profile, keyword usage, etc.

Google's Statements - Next, you can listen to what Google says. By following Matt Cutts, the head of their spam prevention team for their algorithm crew, you can learn about updates to Google's algorithm and the specific changes webmasters can expect due in part to those updates.

Obviously you need to take everything Google says with a grain of salt because anything they advise you to do will be in their best interests which doesn't necessarily always align with your best interests. The best thing you can get from following Google is information on updates to their algorithms to get a better idea of what SEO practices they're working against.

Google's Movements - You can also form your own insights based on what Google doesn't say so much but in what they do, where they invest, etc. Google Plus is a good example of this. They started a social network to get themselves in the game but at the same time to tip us off that social would become an ever increasing element in SEO.

Predictions - Finally, this is less a surefire way of knowing what works in SEO at the moment but more of anticipating and preparing for what might work in the future which is very important in making sure that you're not relying on hackneyed and stale, soon to be abolished SEO tactics and ensuring that you're set on keeping ahead of your competition by aiming on staying relevant.

In keeping with the social point as an example, savvy online marketers could guess that social proof would play an important role in SEO moving forward as it's a literal vouch from (presumably) an actual person of quality content, making the search engine's job that much easier while being a decent gauge of quality.

Google is also generally pretty sensible, so you can also use common sense to know what will work for you at the moment or what will work in the future. For instance, Google has long liked and shown a preference for freshly updated content. This is why oftentimes you'll see newer published pages or posts ranking highly or at the top of the results for a keyword because the assumption is the newer the content, the more relevant and up to date it is for that search query; this just being one example of using logic and common sense to understand or predict what will work.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

The Many Advantages of DMOZ Listing and Blog Review

To achieve success in internet marketing, it is important for your website to achieve top ranking on search engine result pages for chosen keywords. There are different SEO strategies which can be implemented to achieve this goal. When your website appears on top of the SERPs, traffic increases which in turn reflects well on your sales. If you wish to achieve this goal, it is recommended that you choose DMOZ listing. It can help you get backlinks that are of exceptional quality. DMOZ is the most respected online directory. It is important for you to know that all major search engines like Google, Yahoo and Bing give great importance to websites that have links coming from DMOZ. Imagine how dramatically your website ranking can change with implementation of DMOZ listing service.

Many company websites can be found on the web offering services for DMOZ listing. See to it that you read the company reviews and accordingly choose one for assistance. You can even compare the rates at which services are being offered in order to save considerable amount of money. DMOZ has numerous benefits that can help your website climb the ranking on search engine result pages. It concentrates on creating content in the form of articles, blogs, press releases, etc. They are submitted to directories which carry high reputation. Getting links added to your website from DMOZ directory will be beneficial.

Businesses have understood the need for DMOZ listing service. Several businesses have moved on from implementing conventional strategies to modern ones which focus more on creating maximum exposure. This is where even blog review comes in handy. Opting for this service will get your website reviewed as a part of promotional activity. Professional reviewers will provide positive feedback for your website or service. The blogs are directed to help a website get maximum online visibility. The reviews posted on the blogs will popularize your product or site launch and bring the same to everyone's attention.

Blog review service helps a website boost its ranking. The professionals analyze your products and services and genuinely provide reviews so as to make the audience aware about the same. The service will ensure that your website receives quality links from text surrounded by relevant content. This is executed so as to improve the quality and popularity of your site. The search engine optimized content will make sure that the search engines rank your site quickly and easily. Regardless of whether you are looking for DMOZ listing or blogs services, professional services will ensure that you get deserved online visibility.

When you browse the internet, you will come across wide range of packages offered by companies. You can learn about their features so as to pick the ideal one for execution. DMOZ listing can be used for different areas of execution such as homepage, restricted niche market, inner pages and many more. With affordable costs, you will definitely get best value for your money. Rest assured the service will bring enormous benefits.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Why You Shouldn't Get Excited About Google's Disavow Tool

Google recently rolled out a new SEO tool, telling webmasters they could "disavow" links they wanted to have nothing to do with. In a recent article on B2Community, I discussed why this might not be something to get too excited about.

Google Does Not Forgive You

I'm sorry - they just aren't going to wipe the slate clean. The disavow tool isn't an invitation to do whatever you want regarding link building. You can't take exceptional risks and then just disavow your mistakes and maintain your rankings. You can simply "request" Google listen to the disavow.

Google Doesn't Want You to Feel Helpless

As I discussed in a previous article, Google is trying to appease webmasters by giving them an "opt-out" when it comes to solving their linking issues. We can identify a few different types of websites or SEO companies that would be interested in making use of the disavow tool:

1) Clueless Clients

If you own a website, I'm sure you've gotten a few e-mails from people offering SEO services. And by a few e-mails, I mean dozens of e-mails every month. Honestly, it's a little bit ridiculous. That being said, most of those e-mails are likely from overseas companies, or US-based companies that just contract out to overseas countries. How is an uneducated website owner to know how to weed these out?

In all likelihood, they can't. SEO isn't an easy thing to understand. So, plenty of unsuspecting owners hired these companies - probably for "too good to be true" rates (although certainly not in all cases), and ended up with penalized websites because of the low-quality link building.

For these guys, I feel a little bad. I mean, I'd prefer they hired higher quality companies, but they didn't really know. This should force them to become a little more educated and hire people that can get the job done. And hopefully, somewhat thanks to this disavow tool, those higher quality providers might be able to deliver some positive results for them.

Websites with Stolen Content

Probably a fairly uncommon one, but if your content gets stolen all the time, it's going to hurt as Google continues to penalize from duplicate content. Plus, you'll have the same links everywhere, especially on low-quality sites that are stealing content, which could have caused some disavow issues.

Negative SEO

It's important that Google addresses this. If they're going to continue to penalize websites based on off-page rankings, then they need to allow a way to report links you don't want to be associated with. With the disavow tool, it's important that webmasters actively monitor incoming links, catch negative SEO links, and disavow them before they have a chance to affect rankings.

Conclusion

How is disavow most functional? Unfortunately, not for things that happened in the past. It's for the future.

Keep track of recent links in webmaster tools, and if you're getting attacked from someone else, then disavow the links BEFORE your rankings are negatively affected. That way, if someone at Google is doing a manual review of your website, they'll see you had good intentions are will look to keep you in good standing.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

What to Look for in a Search Engine Optimization Firm

With the growing number of websites that are being created everyday, the use of search engine optimization services has become extremely important. What is more, this concept now has a broader nuance than just website rankings. If you intend to venture into the online business or you want to improve your online investment, search engine optimization is a must. Although creating an effective website for your business is important, making it accessible to the largest number of your target audience is more important. That is why you should ensure that your site is properly optimized all the time.

Once you've created your website, the other important step is to ensure that it is completely effective. That way, you will be able to enjoy the benefits of having online presence. However, you need to understand the proven fact that website optimization is not always easy. Actually, this is one of the most challenging tasks that webmasters have to do. It is even more challenging if you do not have the expertise to do the job well. Due to the significance of this task, you should always hire an experienced expert to optimize the website for you. The good thing is that there are numerous search engine optimization firms that you can hire for your website. But still you have to very careful when choosing a search engine optimization firm for your website to avoid hiring some of the unscrupulous firms whose main interest is to make a quick buck from unsuspecting clients. So how do you select the best company from such a wide range of SEO firms? There are several essential considerations that you always have to make whenever you are choosing an SEO firm for your website.

Things to Consider When Choosing Your SEO Firm

Many online investors have had their hands scorched due to misunderstanding between them and SEO firms. This misunderstanding comes when you do not take time to study the available SEO firms. It is always important to research widely on the existing search engine optimization firms before you decide on the one to hire. This will give you a chance to check the effectiveness of each firm and therefore know what to expect from them. Another important consideration that you should make is the assurance from your SEO firm that they are able to give you impressive results consistently. A good search engine optimization company should guarantee you certain essential results including better page listing, high quality work, effective optimization process, and so on. But even if your company is guaranteeing you various search results it is good to let them explain how they are going to achieve them.

It is also important to check the company's willingness to offer you information on the optimization process. The company should be willing to offer answer to your questions and also clear doubts by providing you with SEO related data. Most inept search engine optimization firms are quite reticent about their methods. They are also reluctant to offer answers to your questions.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

10 Huge SEO Tips You Can't Live Without!

1. Prepare yourself for the long haul. Rome wasn't built in a day and neither will your website reach the #1 spot in that time. It doesn't matter how clever or intuitive your strategy is... Unless you happen to know Google's algorithm. Which nobody outside of Google does, and you should be thankful for that because if people did know it then it would likely become more of a bot race then a human race and Google would fail the same way older search engines did. Anyway SEO requires time and patience! So don't give up after a couple of months. Your efforts are paying off.

2. When hiring an SEO firm - Make sure you ask a lot of questions about the company. Find out how it is they are increasing your SEO rankings. Ask what specific tactics they use. Become a student of SEO yourself so that you know there methods are working for you.

3. Web Analytics! Web Analytics! Web Analytics! - I can't stress the concept enough. From the very get go, you should have in place web analytics to measure the results of what is being done. That way if something is or is not working, you can choose to either get rid of it or find something else to replace it. Remember it's all about the ROI.

4. Build a Great Website - This step is really one of if not the most important steps in SEO. It doesn't matter how much money you spend on your SEO campaign if your web conversion sucks. All that money will be spent for nothing. Having a great web site not only increases your chances of success once the user is on your page. But it also is likely to increase your ranking in the SEO. Google, Bing and Yahoo love the smell of fresh content and tantalizing designs!

5. Keyword Research - Before you build or do anything, know your keywords. This way all of the steps you take in the future will provide the maximum results. When designing a web page, every page can then be optimized for your keywords. This includes meta tags, the header, the body of content and even the images. And of course everything else you do regarding your online advertising should then include these keywords. Some great trackers include WordTracker and AdWords Keyword Tool.

6. SEO-URLS - Use your keywords in your URLS. I cry every time I see a URL that looks like this: "http://www.somewebsite.com/1238/helz/21387/z7fs". This is one of the biggest wastes that you can make when creating a website. But don't overdo it either! Things begin to look a bit spammy with too many keywords in the URL, 3 or 4 max is best. Here is a good example: "http://www.somewebsites.com/services/seo/strategys".

7. Use Social Media Marketing Wisely - If your business is focused on visuals, join the appropriate social networks. Flickr, pinterest, photobucket etc... If your business sells products, talk about them in blogs. Word press, blogger etc. Even share the blogs with different bookmarking tools. Delicious, Digg, reddit etc. And of course nearly every business should involve themselves with the big wigs. Reddit and Facebook. Everybody and their mother is on those two, so why not become a part of it. Also if you're new into the social media scene then check out knowem.com. Knowem is a great tool for marketing yourself to a wide range of social media networks. We use Knowem often times with our clients.

8. Backlinking! - This is probably one of the biggest steps out of then ten. Granted you need a great website and place to backlink to. But nevertheless don't forget to do it. Every time you put something up somewhere, make sure there is a backlink to your website. This pretty much guarantees you more web traffic with everything you do. Also having great content is a surefire way to get people to want to backlink to you. In a lot of ways backlinking is like voting for Google search engine spot #1. The more backlinks your website has the higher up you go!

9. XML SITE-MAP - Google robots will tear up and destroy your website without one. You don't want those dirty little suckers digging through all of the wrong places lowering your rankings in the SEO line. Make sure that you have one set up and once you do, make sure Google knows about it. Here is a great website to have an XML sitemap built: http://www.xml-sitemaps.com/ Once that's done submit it to Google's webmaster.

10 Avoid Flash! - Yes we all love it. It's beautiful, catchy, brightens the imagination but it certainly kills your chances at SEO. The problem with it is that you can't link to a single page:/. IF you absolutely must use flash, use it sparingly and place text and navigation links below the fold, AKA the "Read More" button.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

The Pros And Cons Of Hiring A Company To Do Your SEO

After you've built your first website, you've probably realized that you aren't getting any visitors, and when you search for your website in Google, Yahoo, or Bing, it doesn't show up anywhere. After a little research you probably found that simply creating a website isn't enough; you need to optimize it, a practice called SEO (search engine optimization).

You probably spent a little more time reading and quickly found out that SEO is a big, complicated field, and you felt overwhelmed at how much there was to learn. After all, you finally just built your first website, and now you have to learn a new set of skills to make sure people can actually find your website!

If you're not busy, you may be able to do it on your own, but if you're a working professional, and especially if the website you made is for your own company and you're busy running your own company, you probably don't have the time to learn SEO on your own. Fortunately for you, there are SEO companies available who will do all the work for you.

Let's take a quick look at the pros and cons of hiring an SEO company.

Pros:

1) It doesn't take up much of your time. If you hire a company to do your SEO, you are free to concentrate on running your business. There's no time required to learn and test new techniques because someone else already knows what works. If your day is already full of dealing with clients, managing accounts and employees and you have to eat lunch at your desk, you might be better off letting a company that specializes in SEO do the work.

2) You don't have to be the expert. SEO is a constantly-evolving field. What worked last week might not work today. It a lot of work to stay on top of the latest trends, and if you've hired someone else to do your SEO, you don't have to worry about it!

3) Good SEO pays for itself. Sure, you are going to spend some money paying people to do your SEO for you, but if they do a good job it's going to pay itself off many times over. Imagine your search engine placement improves and your number of visitors doubles. How much extra revenue is that for you? What if your number of visitors increases threefold?

Cons:

1) There is only one con, and that is that it is often cheaper to do your own. There is a large learning curve, and the work involved can take a while, but if you have tons of free time you may want to consider giving it a try yourself If not, hiring an SEO company is probably your best bet.

It's up to you to consider your own situation and circumstances to determine if it's best to do it yourself or hire a company to do it for you.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

What Is Guaranteed SEO? Does It Actually Exist?

There is a lot of information about Search Engine Optimization on the web. If you've spent some time looking at it, you've probably realized that there are a lot of different opinions about how stuff should be done. If you've spent some time analyzing it, you've probably realized that some of it is likely wrong. For this reason, people trying to learn SEO often get confused. You can spend a lot of time and effort on something and it ends up not even working! For this reason, many people consider hiring an SEO company to take care of the SEO for their website.

But there can be problems with this, too. How do you know the company you hire is actually doing what they say they are going to do? It can be a pain if you pay a lot of money for SEO and don't get anything in return.

Fortunately, there are a small number of companies who offer guaranteed SEO.

Guaranteed SEO is just like the name suggests; it guarantees that your website will increase in its ranking or your money back.

This is a bold claim for a company to make. After all, SEO is a very uncertain area. It's kind of like advertising, in a way; you can put a lot of work into making an ad, but nothing says that ad will be successful. With SEO, you can put a lot of work into writing content, building backlinks, etc., but nothing says your ranking will improve at all.

Guaranteed SEO can be a good choice for a company who is worried about their results, or who doesn't have the kind of money to spend on stuff that may or may not work.

It's also a bit of an enigma in the industry. There are people who say it doesn't exist, that you cannot be assured of results ahead of time. While it is rare, it does indeed exist, and it can provide a risk-free way to attempt to increase your ranking.

There are a few different ways that the payments for guaranteed SEO can work. The first is charging you based on where you rank. For example, if you're 11 or below for your keywords, there is no charge. Positions 10-6 might be one monthly payment, 5-3 another, and 2 and 1 another. So the lower you rank, the less you pay. Alternatively, you may be charged an all-or-nothing rate. There also may be an up front fee (that may be refunded to you if the specified results are not achieved).

If you are looking for an SEO company, consider one that can guarantee the results. It may save you a lot of hassle in the long run.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Heads Up - New SEO Post-Panda Update Strategies

Many SEO marketers are now arguing over how bad their websites were hit by the Panda update, which affected approximately 3% of the websites. If you are one of the people that got their blog or website affected by the low quality counter-measure launched by Google under the name Panda, then it is critical for you to look after other ways of manipulating the content in such manner that it will still increase in SERP (Search Engine Results Page), but it will also comply with the requirements of Panda.

First of all, let's have a look on how Panda affected websites. As Google says, the Panda update targeted low quality websites. In order to better understand what a low quality website means, it is required to see how does a proper article should look like; Google is constantly trying to offer visitors the highest density of information per word count, so the higher the level of information an article has, the higher quality will get.

As a webmaster, to make sure that your website won't fall in the circumstances of a low-quality content online platform, it is important to fill it up with quality articles, and also, very important, to remove the low-quality existent ones. Many web marketers are failing to comply with this second element of the post-Panda strategies, letting their websites vulnerable to penalizations from Panda. Removing the low-quality articles can be done in two main ways; the easy way is to simply remove the article from the database; don't worry about the 404 error, as you can always redirect to a custom page or to the main page. It is a compromise that you need to do in order to keep your website safe from the Panda algorithm update. The second method doesn't involve the total removal of the low quality article, but rather improving the article so it would provide more information to the reader. Improving articles requires time, and money (if the job is done by a hired content writer or editor), so it might not be suitable for every webmaster; however, it is the best between the two in terms of assurance and SEO purposes.

So you found out what you need to do with the already existing low-quality articles. Still, there is the question regarding the future articles and content that is going to be written on the website or blog; it is vital to make it original and also informative for the reader. The best way to do this is to either take more time into documentation and writing of the content, or to hire a professional content writer to do the work, ensuring a higher quality for the articles.

Either way you choose to do post-Panda optimization for your website, make sure you do it as soon as possible, in order to benefit sooner from the results.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

How Much Shall Hotel Businesses Spend on SEO Services?

Every year hotel business around the globe spend millions of Dollars on marketing and brand building, and consequently they all face a similar dilemma- how best they can spend this money, ensuring the highest possible return on their investment. Given that marketing options have diversified tremendously in the last decade, and now include E-Marketing, Mobile Marketing, E-Mailers, paid SEO and PPC services, apart from marketing in traditional print, radio, and broadcast media, determining your priorities, is never an easy call.

This article sketches out in brief, why E-Marketing, and SEO services in particular must bag a big chunk of your overall budget for marketing?

Why E-Marketing?

Since, different businesses have different target audiences, a single all weather marketing strategy will never do for everyone. Before specifying budget for marketing, one must ask himself the following questions: Who are your target audiences?

How best you can reach your target audiences, via traditional print or broadcast media, or via the digital media?

Once the medium is decided, ask which is the best strategy to convert your audience into your clients?

Studies show that 8 out of 10 people use Google to garner information about their travel destinations. That means for hospitality industry choices are simple. To reach them Hoteliers must spend on E-Marketing, and fare better on Google search results.

Best E-Marketing practices for Hoteliers

While online marketing is generating higher revenues for the hotels, there is also a flip side to it. eMarketer, a US online magazine found in a recent survey that more than half of these online hotel bookings came through third party Online Travel Agencies (OTA) like Living Social, Snap Deals, Make My Trip, Trip Advisor, etc. These third party OTA not only corner a big share of hotel profits as their commission, they also make the home website of hotels obsolete, and harms their brand credibility by offering frequently changing deals (sometimes changing on a day to day basis). Experts feel that while OTA may generate higher traffic and revenues, in the long run there is no alternate, but to devise ways of bringing prospective clients and customers directly to the home website, doing away with OTAs altogether.

The best way to get rid of OTAs without affecting your sales revenue is to improve your page ranking on Google by building a highly effective SEO strategy. This will have multifarious benefits for your hotel business:

It will improve traffic to your hotel website, thus helping in brand building and higher revenues. It will do away with the adverse effects, brought about by continuously changing packages on OTAs and maintain rate parity. Higher profit rates by saving the OTA commission.

Because of these above mentioned benefits, more and more hotel businesses are investing profusely in professionalized SEO services. A recent US based survey found that Hotel businesses in US are spending nearly 49% of their advertising money, on digital marketing initiatives, of which nearly 31% is spent on SEO services, second only to amount spent on website designing, and the trend is on the rise. Market analysts are expecting a 7%-9% increase in investment in paid SEO services in the hospitality industry.

Given the benefits of SEO, and taking a cue from recent market surveys in hospitality industry, I believe that SEO should always be high on advertisement budget planning. Also, one must not forget that professional SEO services cost far less than a campaign on traditional media, or even the colossal OTA commissions. Investing in SEO, may well be the safest marketing option for some years.

Website Optimization Is Vitally Important To Get Search Engine Visitors   

Link Earning: Directly Earn Links With Great Content

It's true -- everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google's Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as Google has begun penalizing low quality links. Yes, you still want to obtain links, but links that take effort to obtain and are difficult to get. In essence, you want links that are meant for humans, not Google. Many people in the SEO community are starting to call this method link earning. Moving forward, you should try to avoid any link building activity where your building links solely for search engine rankings. Links are important, but more importantly, you need important links!

When you get a link from a place that actually has an audience, I consider this important. Take for instance, if a blogger links to one of the awesome articles you wrote, not only do you get that initial backlink, you get exposure in front of their entire audience - increasing potential click-through rates. On top of that, Google will see that you received a link from a source that actually has readership, which equals major brownie points.

One of the best ways to earn these links is through the creation of unique, relevant content that resonates with your target audience. When creating your content, ask yourself, "Would other people want to read this?" Try to think of articles on your blog as products. Would you make a product that nobody wants to buy? Probably not. Transition that to a blog post -- would you want to write an article that nobody wants to read? Eh, probably not. At the end of the day, a product is only useful if you know others want it.

Another method that works really well is differentiating your articles with content that reflects a new approach. A lot of blogs tend to re-purpose information, but how does this benefit the reader? They could get the same information from blog xyz. Give people who stumble upon your content a reason to want to come back for more. Positioning yourself as an expert who always delivers fresh ideas is not only a great way to earn inbound links, but to increase website traffic.

Lastly, one of the most commonly overlooked methods for creating great content is to answer the questions your customers are asking. How do you go about this? Simple - ask your customers! Publishing content that solves a problem or answers a question is a perfect way to earn relevant links. If your target audience is already asking these questions, wouldn't you want to be their resource for answering them and not someone else? Unfortunately, a lot of bloggers get caught up talking about themselves and only post articles concerning their product. In order to provide real value with the content you write, you need to listen to your audience and understand their needs.

Website Optimization Is Vitally Important To Get Search Engine Visitors